• The brand projects to reach over 170 outlets pan-India in FY27, expanding its active footprint from current  45 cities across 12 states.  
• NBC showcases a 1.5X revenue surge, growing from ₹59 Cr in FY 24-25 to ₹90 Cr in FY 25-26, marking a  powerful CAGR of 52.5%. 
• Launched the highly anticipated Super Coffee Pass, priced at ₹1799, offering 30 coffees for 30 days to make  premium café experiences an everyday reality in smaller towns. 
• NBC stands out with its Shrappe innovation, community-driven spaces, and disciplined unit economics, moving  beyond the premium coffee model to build ongoing loyalty among young consumers. 

Jaipur: India’s dynamic and fast-growing QSR coffee chain, Nothing Before Coffee (NBC), today  announced a powerful growth narrative, cementing its position as the fastest-growing café brand in  Tier 2 and Tier 3 cities. Creating a strong national connect by transforming how Bharat consumes its  daily brew, the company reported a massive 1.5X growth in revenue, jumping from ₹59 crore in FY  2024-25 to ₹90 crore in FY 2025-26 (CAGR 52.5%). Demonstrating highly disciplined, unit 

economics-driven expansion, NBC grew its core outlet count from 86 in FY 24-25 to 109 in FY 25- 26 (CAGR 26.74%).  

Expanding rapidly into high-potential, underserved markets, the brand has scaled its live presence to  45 cities across 12 states as of June 2026, keeping it strictly on track to hit its hyper-growth target  of over 170 pan-India outlets by the end of FY 27. 

As India’s café culture shifts decisively away from metro monopolies, NBC has captured the lion’s share  of the youth market in booming regional epicenters like Jaipur, Indore, Lucknow, Varanasi, Surat,  and Ahmedabad. This momentum is trickling down heavily into Tier 3 high streets and college  clusters, where consumer data indicates an eager willingness to spend ₹150 to ₹300 per beverage,  provided the environment feels genuinely premium. 

Catering to a generation that views iced beverages as an all-day companion, the brand’s cold coffees,  iced lattes, Shrappe, and flavored brews, anchored by its thick signature ‘Shrappe’ have emerged  as massive volume drivers.  

“Our robust growth is a powerful testament to our brand’s resonance and sharp focus on scalable, unit economics-driven expansion across Bharat. For Gen Z in Tier 2 and Tier 3 towns, coffee is no longer just  a functional beverage; it is an accessible lifestyle choice and a statement of identity. By pairing a refined,  premium café aesthetic with disruptive value propositions like our Super Coffee Pass, we are not just 

opening outlets, we are building the default social hubs for India’s next generation,” said Ankesh Jain,  Co-founder of Nothing Before Coffee. 

To bridge the gap between aspirational café culture and pocket-friendly frequency, NBC launched its  disruptive Super Coffee Pass. Priced at ₹1,799 for 30 coffees across 30 days, the pass effectively  brings the per-cup cost of a high-end café beverage down to ₹60. This has solved transaction friction  for the consumer while securing guaranteed, daily high-frequency footfall for the brand. 

About Nothing Before Coffee: 

Nothing Before Coffee (NBC) was founded in 2017 with the mission to share the enticing aroma of  freshly brewed coffee with everyone. Originating in Jaipur, NBC has rapidly expanded its footprint to  45 cities across 12 states, including Jaipur, Indore, Ajmer, Kota, Jodhpur, Udaipur, Delhi, Nagpur,  Raipur, Raichur, Surat, Bhilai, Sikar, Bhilwara, Bangalore, Bikaner, Beawar, Alwar, Hyderabad,  Bharatpur, Lucknow, Bhopal, Dehradun, Pune, Ahmedabad, Ballari, Ghaziabad, Sawai Madhopur,  Gwalior, Dimapur, Gulbarga, Jabalpur, Hubballi, Bilaspur, Kanpur, Rajkot, Kishangarh, Varanasi,  Vadodara, Zirakpur, Gandhi Nagar, Ludhiana, Mohali, Anand, Bhavnagar.. The brand believes coffee  is not just a beverage but a way of life. After careful experimentation, the team perfected their signature  blends, filling the missing piece in the Indian coffee experience. NBC sources the finest coffee beans  and uses cutting-edge brewing techniques to ensure every cup served is of the highest quality. As a  quick-service restaurant (QSR) model, NBC specializes in delivering a diverse menu of premium,  accessible beverages and snacks, creating vibrant café spaces that resonate with India’s youth and  evolving coffee culture. 

Website- https://www.nothingbeforecoffeeindia.com