New Delhi, India | 19.08. 2026: Kronokare Cosmetics Pvt. Ltd. has elevated Suraj Sheoran to the position of Director, strengthening its leadership as the company focuses on its next phase of business growth across the hospitality sector.

In his new role, Sheoran will focus on driving business growth, strengthening strategic hospitality partnerships and advancing solutions that bring together guest experience, sustainability and operational efficiency.

Commenting on his elevation, Suraj Sheoran, Director, Kronokare Cosmetics Pvt. Ltd., said: “Taking on the role of Director is both a responsibility and an opportunity to shape the next chapter of Kronokare. The hospitality industry is evolving rapidly, and our partners are looking for solutions that are not only innovative, but also commercially relevant, operationally efficient and responsible. Our focus will be on understanding these changing needs, building stronger partnerships and creating solutions that deliver meaningful value to hotels and their guests.”

Kronokare’s hospitality offering includes hotel toiletries and amenities, eco-friendly dispensers and customised solutions for hotels. The company states that it brings 15 years of hospitality expertise and has serviced more than 10 million rooms.

The company’s hospitality solutions are designed to combine functionality, customisation and guest experience, with its offering addressing the evolving requirements of hotels across different segments.

Sheoran has been with Kronokare since 2019, when he joined as National Key Account Manager. Over the years, he has taken on increasing responsibilities across key accounts, business development and hospitality partnerships, building an understanding of hotel requirements, procurement priorities and the changing expectations of the sector.

Reflecting on his journey with the company, Sheoran said: “Having grown with Kronokare over the years, I have seen first-hand how the expectations of our hospitality partners have changed. The opportunity now is to move beyond simply supplying amenities and become a more strategic partner to hotels — one that

understands their business, their guests and the operational challenges they face. That is the direction I want to take forward.”

With Sheoran taking on the Director role, Kronokare will continue to strengthen its focus on innovation, sustainability, customer partnerships and solutions designed for the evolving needs of the hospitality industry.