Bengaluru – 13^th August, 2026: ixigo, India’s leading AI-native travel platform,  has released a vibrant, contemporary rap video, ‘Iss desh mein rakha dekha kya hai?’,celebrating the joy of travel and the incredible diversity of India this Independence Day. The video takes viewers on a high-energy visual journey, bringing India’s hidden gems to life through a contemporary music format– from the ancient Ajanta caves and heritage of Hampi to the salt deserts of Kutch, the Himalayas, lush forests, waterfalls, wildlife and coastal landscapes across the country. At its heart is a simple yet powerful invitation to discover India with fresh eyes: “iss desh mein dekha kya hai.”

Conceptualised and produced in-house, the campaign speaks directly to Gen Z, urging them to look beyond the familiar and uncover the extraordinary diversity that lies within their own country. Using the fast-paced energy of rap, a format that resonates deeply with younger audiences, ixigo reinforces a timely idea: that freedom is also the freedom to explore, and that India’s most remarkable stories are often the ones least travelled to.

Commenting on the new video, Ameya Velankar, Group SVP Marketing, ixigo said, “India is a country where every few hundred kilometres brings a completely different story, culture, landscape or experience. With this rap video, we wanted to capture that incredible diversity in a format that feels young, energetic and distinctly Indian. We used AI as a creative enabler to bring these travel stories to life in a way that feels fresh and immersive, while keeping the spirit of the song rooted in the real India. The idea is simple: there is so much to see, experience and discover in our own country, and we hope this song inspires more Indians to pack their bags and explore it.”

Watch the full video here:https://www.youtube.com/shorts/EdpTslwCNTY

About ixigo (NSE: IXIGO, BSE: 544192)
Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues Technology Limited) is India’s leading AI-based travel platform, helping millions of travellers every day to plan, book and manage their trips across rail, air, buses and hotels through its ixigo, ConfirmTkt and Abhibus apps. With over57 crore Annual Active Users in Fiscal 2026, ixigo is India’s leading travel platform by user base. For more information, please visit http://www.ixigo.com