• Assures cab support within 45 minutes in case of mid-journey bus breakdowns

National, 11th June 2026: AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms,  today announced the launch of an industry-first Roadside Assistance program designed to support travellers in  the event of a bus breakdown during their journey. 

Under this initiative, if a bus booked through AbhiBus experiences a breakdown en route, the platform will  arrange a cab within 45 minutes, ensuring passengers can continue their journey with minimal disruption and  greater peace of mind. The service will be provided at no additional cost to travellers, with AbhiBus bearing the  entire cost of the alternate transport. 

Bus travel has witnessed significant growth across India, particularly in Tier II and Tier III markets. While bus  operators continue to maintain high service standards, unforeseen mechanical or service-related issues can  occasionally occur. With the launch of Roadside Assistance, AbhiBus is extending its responsibility beyond ticket  confirmation and stepping in when travellers need support the most. 

By introducing guaranteed cab support within 45 minutes during breakdowns, AbhiBus aims to address one of  the biggest anxieties associated with bus travel-being stranded on the highway. The initiative reflects the  company’s continued focus on building greater reliability, accountability and trust in intercity bus travel across  India.

Commenting on the launch, Rohit Sharma, COO, AbhiBus, said, “Consumer empathy is at the heart of  everything we do. We go to great lengths to partner with trusted operators and help travellers make informed  choices through quality and safety-focused features. At the same time, we recognise that unexpected disruptions  like bus breakdowns can be stressful, especially during long or late-night journeys. With Roadside Assistance,  we’re ensuring that our customers are never left stranded. For us, the travel experience doesn’t end at booking it continues throughout the journey, and we’re committed to being there when our customers need us the most.”  

The company has also launched a new campaign featuring iconic dancer and actor Prabhu Deva to promote  its Roadside Assistance service.  

Watch the campaign film here: https://youtu.be/jNwJ8HCVXgk 

The Roadside Assistance program strengthens AbhiBus’ commitment to delivering a seamless and dependable  travel experience and complements its broader suite of customer-first offerings. These include Abhi Assured,  which provides up to 150% refunds; the Filter New Bus feature, which enables users to choose between newer  and older buses before booking; and 360-degree bus photos that allow travellers to view the actual bus interior  and exterior before confirming their seats.