4th May, New Delhi: Novotel New Delhi City Centre is pleased to announce the appointment of Ms. Richa Trikha as Director of Sales and Marketing. With over 18 years of experience across the hospitality and aviation sectors, she brings strong expertise in revenue generation, strategic sales, and client relationship management.

In her new role, Richa will lead the hotel’s sales and marketing strategy, driving business growth across key segments including corporate, MICE, and social events.

Prior to joining Novotel, Richa was associated with Hyatt Regency Delhi, where she played a key role in strengthening the hotel’s sales performance and leading high-impact strategies. Over the course of her career, she has worked with leading hospitality brands such as Hyatt, Radisson Hotel Group, and IHG Hotels & Resorts, building strong expertise across corporate, MICE, and events segments. Her early experience with Jet Airways and Kingfisher Airlines further strengthened her customer-focused approach.

Commenting on her appointment, Ms. Richa Trikha said,
“I am excited to join Novotel New Delhi City Centre at a dynamic stage of its growth. The brand’s strong positioning and evolving market presence present a great opportunity to build impactful strategies, strengthen key partnerships, and drive sustained business performance.”

Adding to this, General Manager, Saumitra Chaturvedi said, “We are delighted to have Richa in our team. Her extensive experience, strategic approach, and deep understanding of the market make her a valuable addition to our leadership team. We are confident that her expertise will further strengthen our sales and marketing efforts and drive the hotel’s continued growth.”

About Novotel

Novotel Hotels, Suites & Resorts offers high-quality hotels designed as comforting and energising places where guests can achieve balance in their busy lives, whether they are traveling for work, leisure or a blend of both. The brand’s wide array of hotels, suites and resorts offer a multitude of services, including spacious, modular rooms with natural and intuitive design; relaxed restaurants with nutritious choices; flexible workspaces; attentive and proactive staff; family zones for the youngest guests; multi-purpose lobbies; and accessible fitness centres. Novotel, which has over 590 locations in more than 65 countries is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries. Novotel is also a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.