• The inclusion of one of India’s most loved sugar brands to the portfolio reinforces the country’s leading FMCG company’s commitment to serving Indian households with trusted food essentials

Ahmedabad, July 2026: AWL Agri Business Limited, one of India’s largest foods and FMCG companies behind iconic household brands such as Fortune and Kohinoor, has added one of India’s most loved sugar brands ‘Madhur’ to its growing portfolio.

The addition of Madhur marks another significant milestone in AWL Agri Business’s journey to build a comprehensive food portfolio that caters to the everyday needs of millions of Indian consumers. With a legacy of trust spanning decades, Madhur complements the brand’s vision of bringing high-quality, accessible, and trusted food products to households across the country.

 “At AWL Agri Business, we have always believed in building brands that have earned the trust of generations. We are delighted to welcome Madhur into our brands portfolio. It enjoys a strong emotional connect with consumers and perfectly complements our portfolio of trusted household staples brand. Backed by our extensive distribution network, strong manufacturing capabilities, and deep market expertise, we aim to take Madhur to even more homes across the country—while consistently delivering the quality and trust that consumers have long associated with the Madhur brand.”

Mukesh Mishra, Joint President, Sales and Marketing, AWL Agri Business Limited,

As one of the country’s largest Food FMCG companies, AWL Agri Business is renowned for its strong portfolio spanning edible oils, staples, packaged foods and value-added products. Through brands including Fortune, Kohinoor and now Madhur, the company reaches more than 135 million (Source: As per Kantar IMRB (Worldpanel by Numerator) Data Mar’26) households across India through an extensive distribution network that spans urban and rural markets alike. With a robust manufacturing and supply chain ecosystem, a nationwide sales network and an international presence across multiple countries, it continues to strengthen its position as a trusted food company serving consumers at every stage of their culinary journey.

Madhur Sugar is one of India’s leading and largest-selling packed consumer sugar brands, launched in 2007 by Shree Renuka Sugars Limited. It is widely recognized for its 100% pure, hygienic, and untouched-by-hand processing standards, catering to households across the country. Madhur Sugar combines the best quality sugarcane with advanced technology to bring pure and hygienic sugar to every Indian household.

The inclusion of one of the most loved sugar brands in the country further strengthens AWL Agri Business’s ambition to build a diversified food portfolio while leveraging its extensive market reach, distribution capabilities, and deep understanding of Indian consumers.

The announcement also highlights AWL Agri Business’s continued focus on expanding its food portfolio and strengthening its position as one of India’s leading foods and FMCG companies. As consumer preferences continue to evolve, the company remains committed to delivering a wide range of trusted, high-quality food products that cater to the diverse, but everyday needs of Indian families.