• The Department of Tourism announces an exclusive webinar for the industry on 15 May 2026. 

(Thimphu, Bhutan, 5 May 2026): The Department of Tourism, Bhutan invites Indian travellers, industry leaders, MICE specialists, wedding planners, media, and travel enthusiasts to an immersive webinar on (15th May 2026; 11:00-12:00 hrs). Tune in to get expert insights on Bhutan’s essentials like key facts, easy access routes, must-see wonders, its rich culture, festivals, vibrant people, cuisine and shopping options. Information on sustainability measures and how it is aligned to Bhutan’s forward thinking strategy of positioning it as a high-value, low-volume premiere destination in the world would be shared. 

Speaking about the vision behind organizing this webinar, Damcho Rinzin, Director, Department of Tourism Bhutan, said “The webinar is an educative and knowledge gateway to Bhutan’s untapped potential. It promises to be a masterclass on its unique high value positioning, seamless logistics and GNH (Gross National Happiness) inspired experiences. The webinar will allow us to tell our story directly to our partners whilst giving us an opportunity to create meaningful business linkages with all our valuable stakeholders. An important feature in the webinar will be our dedicated focus on Gelephu Mindfulness City (GMC). GMC is the heart of our future – a visionary blueprint that will become a living sanctuary for mindfulness which will become the primary driver for high-value, low-volume tourism.” 

Webinar Objectives 

The objective of the webinar is to empower attendees with authentic knowledge on the destination by providing information and details on: 

● Spotlight Bhutan’s pristine nature, adventure, art, cuisine, wellness offerings and various experiential itineraries. 

● Explain positioning of Bhutan as a distinctive, high-value regenerative destination in the global tourism market. 

● Detail its connectivity, year-round accessibility, SDF ease. 

● Highlight its hospitality landscape and plethora of hotels, home stays and village homestays. 

● Bust common misconceptions and share captivating Bhutan stories and cultural treasures. 

The webinar will also cover details on the upcoming flagship events: 

Bhutan International Travel Mart (BITM) – June 11-13 in Thimphu: Designed to strengthen Bhutan’s global tourism engagement, BITM aims to facilitate meaningful B2B interactions, foster long-term partnerships, and showcase Bhutan’s unique tourism offerings rooted in regenerative, sustainability, authenticity, and high-value experiences. More details available at the BITM website. International buyers will get to enjoy a wide range of support as listed below: 

1. SDF support 

2. Special Flight Fare (Bhutan sector only) 

3. B2B meetings with exhibitors 

4. Full delegate pass (all 3 days) 

5. Gala Dinner invitation 

6. Airport transfers 

7. Technical Tours & Excursions 

8. Meals 

9. Shuttle service 

10. Monument fees 

11. Hosted Accomodation 

International buyers can register for the mart at this link. 

Bhutan for Well-being (BfW) June 13-14 in Bumthang: The second edition of Bhutan for Well-being (BfW) will be held in Bumthang, central Bhutan. Building on the success of its inaugural event in Haa, western Bhutan, BfW is observed for two days with the first day coinciding with the Global Wellness Day observed on the second Saturday of June every year.  BfW seeks to reinforce Bhutan’s vision of positioning itself as a global hub for mindfulness and wellness tourism. The two-day experience will bring together various local well-being practitioners, international guests, visitors, and communities to engage in holistic activities centered on mindfulness, healthy and sustainable living. 

Kindly register for the webinar at this link.