Yatra Marks 20 Years of Transforming Travel in India with Milestone Anniversary Film
~ Anniversary film traces two decades of innovation, from SMS bookings to Gen-AI, as Yatra looks ahead to the next chapter of travel~National, 3rd August, 2026: Yatra Online Limited ("Yatra"), India's largest corporate travel services provider and
~ Anniversary film traces two decades of innovation, from SMS bookings to Gen-AI, as Yatra looks ahead to the next chapter of travel~
National, 3rd August, 2026: Yatra Online Limited (“Yatra”), India’s largest corporate travel services provider and one of the country’s leading online travel companies, today unveiled a milestone film celebrating 20 years of innovation, growth and transformation. The film traces Yatra’s journey alongside the evolution of India’s travel landscape, from the early days of online booking to the AI-led travel experiences of today.
Since its founding in 2006, Yatra has introduced a series of technology-led innovations for Indian travellers, including SMS-based bookings in 2007, cash-on-delivery payments in 2010, and the low-bandwidth “Yatra Mini” application in 2016. In 2024, Yatra built India’s largest corporate travel platform and introduced voice search, culminating in the launch of its Gen-AI assistant, RECAP.
As per Yatra’s Annual Report for FY 2024-25, Yatra recorded 106 million visits, a 97.3% booking success rate, and a network of approximately 80,000 hotels and homestays across approximately 1,497 Indian cities. 59% of Yatra’s business in FY 2024-25 was derived from repeat customers, and 81% of Yatra’s traffic was direct or organic. These metrics reflect the brand equity Yatra has built over the last two decades.
The anniversary film brings these milestones together through a visual narrative reflecting the people, partnerships and purpose behind Yatra’s journey.
“Twenty years ago, we set out with a simple belief that technology could transform the way India travels. Since then, Yatra has grown alongside a new generation of Indian travellers, adapting, innovating, and earning their trust every step of the way. This film celebrates not just our past, but the people who made it possible and the foundation they have helped us build for the future.”
Dhruv Shringi, Co-founder & Chairman, Yatra Online Limited
“This milestone is an opportunity to celebrate the remarkable journey of Yatra and the people who have built it over the years. While this film looks back on our story so far, it also marks the beginning of an exciting new chapter – one that we believe will create even greater opportunities for our customers, employees and partners.”
Siddhartha Gupta, Chief Executive Officer, Yatra Online Limited
As Yatra enters its third decade, Yatra remains focused on technology-led innovation and on strengthening its position in both consumer and corporate travel in India and globally.
